What Determines a Website's Price? 2026 Pricing Guide
A website's price depends on the outcome you need (online presence, lead generation, or 24/7 sales). At KaspiaTech this is organised into three clear packages: LAUNCH from €390 (small business, 1-5 pages), BUSINESS from €890 (lead-generation structure, 5-10 pages), and E-COMMERCE from €1,800 (full online store). In the Estonian market, cheap listings around €100-150 usually hide a template site, a recurring hidden fee, or a project that never gets delivered. To set a sensible budget, first define the website's goal, then pick the package that matches it.
LAUNCH, BUSINESS and E-COMMERCE: where does the price difference come from?
The first question when ordering a website is always the same: "how much will this cost?" The answer isn't a single number, because different packages deliver a completely different outcome and workload.
LAUNCH: a fast, premium online presence for small businesses, service providers and personal brands (1-5 pages, basic SEO, WhatsApp integration). The goal is simple: get your business online properly.
BUSINESS consists of 5-10 pages and comes with lead-generation forms, technical SEO and a multilingual structure. The goal is no longer just visibility, it's collecting inquiries (leads).
E-COMMERCE is the most complex category: it requires a product catalog, cart, checkout, payment integration and an admin panel. That's why it sits at the highest price range, but it lets you sell around the clock.
Real pricing for 2026
KaspiaTech's package pricing looks like this (full list: kaspiatech.eu/en/pricing):
| Package | Starting price | Average build time |
|---|---|---|
| LAUNCH | from €390 | 1-2 weeks |
| BUSINESS | from €890 | 2-4 weeks |
| E-COMMERCE | from €1,800 | 3-6 weeks |
These figures are a starting point: the final price can change depending on design complexity, number of pages, number of languages (English only, or multilingual) and extra functionality (blog, integrations, automation). This is a general average for the Estonian market, every agency may structure its packages differently.
What's included in the price, and what isn't?
This is where most confusion comes from. KaspiaTech packages include design, development, mobile responsiveness, basic SEO, and domain/hosting setup. But not every agency on the market takes the same approach. Before ordering, clarify the following:
- Is the domain name (e.g. .ee or .com) included in the price, or billed separately?
- Is hosting (storing the site on a server) included, and who is responsible for the yearly renewal?
- SSL certificate: usually included with most hosting packages, but worth checking
- Post-launch technical support period (at KaspiaTech, LAUNCH/BUSINESS/E-COMMERCE packages include 30-60 days)
- Professional photo/video shoots: an extra cost if the site needs original imagery
It's also important to clarify whose name the domain will be registered under. You'll find a detailed guide on that below.
Market comparison: what do real prices look like?
Browse classified listings for "website development" in Estonia and you'll see a wide price range: from around €80 up to €2,500+. The median price for these listings sits well above a simple landing page, closer to a mid-sized corporate project.
Why is the gap so large? Because most of the €80-150 listings aren't custom design, they're just text swapped into a ready-made template. That's not inherently bad (a template can be a fine starting point on a tight budget), but buying it under the label "corporate website" is a mistake.
Why you should be cautious of a very cheap listing
Very low prices usually hide one of three risks:
- You don't get the code: the site stays in a "rental" format, making it impossible to move to another developer later
- Hidden monthly fees: the initial price looks cheap, but a monthly charge for hosting/support is required, and the yearly total ends up higher
- No delivery timeline: there's no concrete answer to "when will it be ready", and the project can drag on for months
You'll find the essential questions to ask before ordering (7 questions), and how our process works, on our pillar page.
Additional factors that affect the price
The figures in the table above are a starting point, but the real price can move up or down within that range depending on several additional factors:
- Design source: working from a ready-made template is the cheapest option, fully custom design is the most expensive
- Number of pages: a 3-page corporate site and a 12-page site don't cost the same
- Multilingual support: an English or Russian version in addition to Estonian is extra work, which means extra cost
- Integrations: third-party integrations like payment systems, CRM, or email marketing tools require additional time
- Content preparation: whether you provide the text and images ready-made, or the agency writes/sources them, affects the price
How to build the right budget
It helps to follow this sequence when planning your budget:
- 1. Define the website's goal (sales, information, lead generation)
- 2. List the pages and functionality you need (contact form, catalog, payments, etc.)
- 3. Add the domain + hosting cost separately to your yearly expense list
- 4. Get quotes from at least 2-3 agencies based on the same concrete feature list (not a vague "I want a website", but a precise spec)
- 5. Get the post-launch support terms in writing
If you want an exact quote for your own project, send us your requirements. We'll get back to you within 24 hours with a concrete budget and timeline.